A clear identity for an SMS service
Our Life-Txt work focused on the presentation of an SMS affirmation service. We brought the service name and visual identity together so its digital presence could communicate one recognisable product.
A consistent web and mobile presentation
Our team developed a coordinated presentation across desktop, tablet and phone screens. The visual direction connected the website and mobile experience through the same service identity.
Life-Txt service identity and presentation artwork.
Keeping the delivery scope clear
This case study focuses on the brand and customer-facing service presentation. A multi-device showcase communicates a design direction; it does not imply separate native application releases on every device shown.
Design in support of the service idea
Life-Txt illustrates how product identity and interface presentation work together. Our aim in this kind of engagement is to make the service understandable and consistent wherever a customer first encounters it.
The challenge
Life-Txt needed a recognisable digital presentation for an SMS affirmation service.
The approach
Our team brought the Life-Txt identity, website and mobile presentation together in a consistent visual direction.
The contribution
We produced a brand and multi-device service showcase that presented the Life-Txt concept across desktop, tablet and phone screens.
